mercoledì 30 settembre 2015

lunedì 28 settembre 2015

How Big Data is transforming Digital Marketing

For all of us it's now so common listen to topics regarding Data Scientists, Big Data and Digital Marketing, Machine Learning, Predictive Analytics, etc... to discover new insights and leverage information from our data.
We know about IoT, sensors, social media, social contents, digital advertising with the main purpose to give more value to our business as fast as possible adapting it to the market changes. 
At this point my question is: "how to manage all this talk of zettabytes, petabytes, and so on, of digital data that hide digital information?".
Following some great books that every Data Scientist & Digital Marketer should have on their desk:

Big Data Marketing: Engage Your Customers More Effectively and Drive Value (
by Lisa Arthur

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand (
by Ekaterina Walter, Jessica Gioglio 

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die (
By Eric Siegel
by Nathan Yau
di Stephen Few 
Let's Rock Big Data Digital Marketing
(Daniele Cesario)